Product Marketing

Product marketers are masters at placing the creative output of the designers and engineers in front of the users and making it irresistable to buy. They can find new users for existing products and can find the new needs of existing users.

Articles


Asian Outsourcing Reality Check - Communication, Quality, Management, and Cost Focused Approach
What is Good Product Design? - Definition Beyond Functional User Needs




Product Marketing Resources

General Product Marketing Resources

Product Design Business - must read
Association of International Product Marketing and Management
Pragmatic Marketing Blog - Articles and blurbs about product marketing
Marketing 101 - A beginner's guide to product marketing
MarketingPrinciples.com - A collection of useful guides and articles


Product Marketing Guides and Tools

User Needs Analysis - discussion of how to design for users' needs
Industrial Growth and Competition Textbook
www.neatfonts.com - fonts for marketing literature


Product Marketing Books

Do You Matter? How Great Design Will Make People Love Your Company

BrandSimple: How the Best Brands Keep it Simple and Succeed

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition

Strategic Brand Management (3rd Edition)

Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing

The Product Managers Handbook, 3E

Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage

New Products Management

Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably

New Product Launch: 10 Proven Strategies


Blogs

Marketing and Strategy Innovation Blog
Modern marketing blog


Topic Specific

Product Liability and Innovation Book - Excellent full-text book online. Reading interface is a little awkward, but the content is fantastic.
Online book: Outcome Mapping - useful method for determining the impact of your product
General marketing and economic data from the US government